Packaging beer in the craft industry used to be focused primarily on bottling. There were comparisons that consumers drew between bottles and cans that looked unfavorably on cans. There weren’t many people with canning experience or many companies making canning machines. All of that has now changed and the world is really coming to understand the advantages of canning. Even so, a lot of myths of canning remain. Let’s examine them.
Only mass-produced beer comes in cans
a. Not true. Years ago, Oskar Blues took what was then a large step to prove that all beer tastes good in a can. Many micro and nano breweries are now canning their beer. The Crowler™ in particular offers a nice option for small to mid-size breweries.
Beer canning equipment can cost an exorbitant amount of money
a. Not true. Our smallest line which cans sleek, slim, standard and the Crowler™ starts at under $30K. Yes, some of the larger pieces of equipment, with more sophisticated features can get more expensive, but those are built for people who have an established canning plan.
Beer tastes different in a can
a. Maybe better. Due to education around the fact that canning is actually better for the taste of beer, many people have come to see the light (or not in this case). Canning blocks light from reaching the beer. Bottles allow light to break down the hops in the beer giving it a “skunky” taste.
Canning beer is not economical
a. Beer canning can be more economical than bottling beer. The weight of a pallet of beer bottles is 3,143 lbs., but the weight of a pallet of cans is 1,855 lbs. That is an almost 40% decrease in weight. The shipping costs savings would be amazing.
Beer canning is a huge investment up front
a. It doesn’t have to be. A lot of people don’t buy a canning system up front. Many people start by engaging with a mobile canner. Mobile canning is a great way to ease into canning. You can understand what your needs and market look like before buying a large stock of cans and labels. Once you get to the point of using a mobile canning company more than once a month, it is probably time to start looking for your own system.